精品服务赢信赖，好评如潮盼再来！

On March 31, 2023, the 51st CIFF (Guangzhou) came to a successful end. As one of the key activities of the Ministry of Commerce to promote consumption,  the 51st CIFF gives full play to the function of the exhibition platform to actively promote the high-quality development of the industry, strives to promote the domestic and international circulation to better serve the needs of the people for "quality home furnishing, better life". It presents three high characteristics, high brand concentration, high industry participation and high trend sensitivity.

TOPhoeniX is honored to deepen cooperation with the 51st CIFF (Guangzhou), providing exhibition guiding tour and booth docking services for overseas merchants.

In view of the ever-changing situation, TOPhoeniX started the invited work and contacted the exhibitors in advance, to help the docking between buyers and merchants more smoothly; In response to the sudden reopening of the country, we immediately mobilized foreign partners, sent exhibition invitations to them, and assisted some of them to apply for visa invitations; According to the two-way demand of exhibitors and foreign buyers, we further increased the number of invited merchants, improved the service level, successfully invited 94 professional foreign buyers from 28 countries to attend the exhibition. With considerate service, TOPhoeniX won 100% praise from them. 

Among the foreign professional buyers, 45% are from Asia, mainly from Malaysia, Thailand, Vietnam, India and other countries; Europe accounts for 38%, mainly Poland, Russia, Belgium, Germany and other countries; Africa accounts for 7%, mainly Mauritius, Nigeria, Egypt, South Africa and other countries; The Middle East and South America each account for 3%, Saudi Arabia, Qatar and Brazil. North America and Australia both account for 2%, the United States and Australia.

The job titles of foreign participants are all above director level. They have decision-making power on procurement. The products they are interested in cover the themes of home furniture, home decor & textiles, outdoor living, office& commercial furniture and medical furniture of the exhibition.

At the 51st CIFF (Guangzhou), in response to the different procurement needs of professional buyers, small group service was adopted. TOPhoeniX guided the foreign merchants to visit the booths recommended by the organizer, assisted them in effective trade communication with exhibitors.

There were 38 key exhibitors highly recommended by CIFF. In combination with different purchasing intentions of buyers, TOPhoeniX sent a total of 15 English tour leaders to design personalized tour routes in the two exhibition periods. Each tour leader led 4-6 buyers to visit and purchase accurately in the exhibition area, and provided buyers considerate English translation services. We have received satisfactory recognition from all the foreign traders from our professional and thoughtful exhibition guiding tour. With this successful experience, the traders have said that they would follow the pace of TOPhoeniX to visit CIFF next year. Look forward to seeing you again next year!

2023年3月31日，第51届中国家博会（广州）圆满落下帷幕。作为商务部消费促进月的重点活动之一，本届家博会充分发挥展会平台功能积极推动行业高质量发展，着力促进国内国际双循环，更好服务人民对“品质家居、美好生活”的需要，并呈现出品牌集中度高、行业参与度高、趋势敏锐度高的“三高”特点。

TOPhoeniX凤翎环宇很荣幸与第51届中国家博会（广州）继续深化合作，为海外客商提供精致的巡馆参观及展位对接服务。

针对多变的形势，提前启动邀约工作，并提前联系参展企业，让外商参观与展位对接工作更畅顺；针对突然的国门重开，即时发动国外合作伙伴发出观展采购邀请，协助部分国外客商申请签证邀请函；针对参展商和外籍买家的双向需求，进一步提升邀约规模及服务水平，成功邀请到来自28个国家的94位专业外国采购商到会，贴心周到的服务赢得了客商100%的好评。 

     

本次参团的外籍专业采购商中，来自亚洲的占比45%，主要为马来西亚、泰国、越南和印度等国家；欧洲占比38%，主要为波兰、俄罗斯、比利时、德国等国家；非洲占比7%，主要为毛里求斯、尼日利亚、埃及、南非等国家；中东和南美洲均占比3%，分别为为沙特阿拉伯、卡塔尔和巴西；北美洲和澳洲均占比2%，分别为美国和澳大利亚。

参团外商的职位均在总监以上，对采购拥有决策权，感兴趣产品涵盖展会的民用家具、家居装饰品、户外家居、办公家具及医疗家具等题材，极具代表性。

      在第51届中国家博会（广州）上，针对专业采购商的不同采购需求，采取精品服务的小团方式，引导外籍客商参观主办方推荐的品牌参展商展位，并协助其与参展商进行有效的贸易沟通。

     本次展会主办方推荐的重点和亮点参展商名单有38家，结合采购商不同的采购意向，凤翎环宇在两个展期内共派出15位英文领队服务人员设计出个性化的巡馆路线，平均每个领队带领4-6位采购商精准巡馆参观及采购，并给予采购商贴心的英文翻译以及展区导游服务，获得了外商对本次家博会观展体验的100%满意认可，外商们纷纷表示明年还要跟随凤翎环宇的团参观展会。

     期待明年与家博会及诸位外商再会！